A picture from today's New York Times of a Syrian rebel in the middle of battle. Please allow me now to make a serious and incredible important observation about this picture and this horrible conflict:
wait for it...
...the Rebel is wearing an Adidas shirt (I await my sponsorship check).
Why is this important you ask?
Well, Artists 4 Israel was the first and is still the only Israeli advocacy organization to recognize the power of the "culture war" to influence hearts and minds. Fashion is part of culture. In fact, A4I considers fashion and design an art. And, in Syria, as in the rest of the world, it has so seeped into mainstream import that, even in the midst of war, revolution and combat, it remains a central element.
Artists 4 Israel cannot alleviate the conflict in Syria as much as we cannot force the terrorists who attack Israel to lay down their arms. But, what we can do is to make the world aware of the power of art to sneak into every conflict and offer ideas for how to use this great power for good.
An A4I clothing line? Not a bad idea.
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